Inspired by a greater demand in smart home integration, Fujiaire Sales & Services Sdn Bhd, an air-conditioner manufacturer famous for its air-cleaning ioniser system since 1996, has partnered with 11street Malaysia to reach out to more digital consumers. The partnership sees the launch of the Fujiaire Shibui Skin Series – its first WiFi-enabled air conditioner with six wallpaper sticker designs.
‘Shibui’ in Japanese refers to the aesthetic theory of simplicity, subtlety and unobtrusive beauty. Riding on the overarching theme, the Fujiaire Shibui Skin Series epitomises the fine blend of classicism and contemporary innovation, with an aim to provide a modern living experience for today’s home owners looking for clean lines to add on to the aesthetics of their living spaces, with full technological prowess.
Fujiaire Shibui Skin Series
The Fujiaire Shibui Designer Collection features wallpaper stickers in six different prints – KIDS, MARB, PLAY, SKYX, STON, and UNIQ. Each print can be separately purchased to set the mood and feel for each room. Designed with a slimmer built and integrated digital LED display, the new air-conditioner also features a Vitamin C filter that produces a healthy stream of moisturiser, enhanced by a super-ioniser cleaning system to remove dust and germs.
For higher cooling capacity and greater energy saving, Fujiaire also offers the Diamond Shibui Series powered by a five-star rating inverter with an average savings of up to 50% in electricity consumption per month. This comes up to approximately RM50 saved each month, based on an eight-hour usage per day, on top of the existing cool features.
Emerging opportunities in the smart home segment
Driven by the rapid evolution of WiFi technology globally, the smart home concept is slowly but surely infiltrating the Malaysian market. Fujiaire air-conditioner comes to life through the imbued AC Freedom Control App, to allow users to interact with the unit through WiFi on one’s smartphone to monitor, schedule and control the temperature of the room with one touch from a distance. Essentially, the smartphone becomes one’s personalised remote control.
“Research has shown that 65% of baby boomers are willing to pay an additional 20% for a home fitted with smart automated features such as WiFi-enabled devices. Millennials meanwhile are easily captivated by new technology, especially those that offer convenience right to their fingertips. The retail industry is becoming increasingly competitive, and at Fujiaire, we realise the need to leverage on the strength of this collaboration with 11street to establish an online presence,” said Tan Poh Ai, Chief Executive Officer of Fujiaire Sales & Services Sdn Bhd.
The Fujiaire Shibui Skin Series retails between RM1,170 and RM2,574, whereas the Fujiaire Shibui Diamond Series retails between RM1,350 and RM2,925. To order a Fujiaire air-conditioner for your home, just visit http://fujiaireshibui.com.my/ and enjoy 3 years warranty with your purchase.