AYDA celebrates 10 YEARS of nurturing design excellence in Asia

POSTED 3 years ago

Launching the first AYDA XChange and the theme for AYDA 2017

Celebrating the 10th edition of the premier annual design competition, the Asia Young Designer Award (AYDA) organised by Nippon Paint Malaysia Group, has impacted over 10,000 young and talented student designers across 15 countries in Asia have benefitted through this premier design competition. Now entering its 10th edition, the Asia Young Designer Award hopes to nurture more budding talent and provide them a boost by offering a far-reaching avenue for students to engage with renowned industry speakers, gain first hand exposure, mentoring and skill-building workshops by experienced lecturers and key figures in the design industry as well as learn from their fellow peers from across borders.

Students attending the AYDA XChange at Sunway

“In the past 10 years, it has always been our pride and joy at Nippon Paint to witness young and talented designers rise-up to the challenge in creating meaningful and innovative designs that are both humanistic and cutting-edge in nature. Through AYDA, we believe with every year that we are able to nurture the new generation as they are the key foundation in establishing a design community guided by creativity and innovation. After 10 years of inspiring youths, we hope that the themes of AYDA that revolves around the latest trends of needs of the “real world” will continue to convict youths to push beyond the boundaries, paving way for them to do something bigger than themselves, and yet embrace humility to understand the concept of responsibility to the environment and the community in the process,” said Ms Gladys Goh, Group General Manager of Nippon Paint Malaysia Group at the celebration of AYDA’s 10th year anniversary, as well as the roll out of the AYDA 2017 competition theme -You for Tomorrow: Future Living as Envisioned Today.

Group activity at AYDA XChange

The AYDA 2017 theme is tailored to challenge the foresight and technical abilities of young designers today to anticipate the needs of tomorrow and with those insights, pen down designs that serves the citizens of tomorrow. The theme matured with the design industry and promotes extensively green sustainability, community centricity, pushing design boundaries, individualistic while rewarding future forward designs.

Mr Edward Chong, Managing Director of IJM Land Berhad (“IJM Land”), the collaborating partner of AYDA, said, “The award has proven that the creative industry is abound with talent and continues to break new ground year after year. We are really pleased to be collaborating with Nippon Paint again this year on this competition as we too see the need to create stronger bonds between design education and industry. We find that Nippon Paint’s work to engage the young designers in the creative industry through this creativity-oriented platform immensely valuable.”

Panel sharing their experience and thoughts at the AYDA XChange session.

As part of the evolving nature of AYDA, the AYDA XChange platform was introduced to further provide a more enriching experience. The first AYDA XChange featured two reputable speakers, namely, Ar Tang Hsiao Seak, Director of Garis Architects and Co-Founder of Gade Design Workshop, Mr. Martin Haeger, Director of HL Design Group who imparted their knowledge, insights and values in enriching the capabilities and skills with the students.

The AYDA XChange build up to the finale at the AYDA Regional Learning Programme; which plays host to gold winners from the various countries vying for the Platinum Award and its USD1,000 prize each for the Architecture and Interior Design categories. But more important than the prizes and the acclaim that comes with it, is the experience students gain in their communication and presentation skills, cross-border experiences and knowledge exchange with fellow peers of various cultural backgrounds and key-industry speakers as well as coaching sessions.

Successful finish to the first AYDA XChange sessionSupported by various government agencies and industry associations such as Ministry of Higher Education (MOHE), Ministry of Energy, Green Technology and Water (KETTHA), Malaysian Institute of Architects (PAM), Real Estate and Housing Development Association Youth Malaysia (REHDA Youth), Malaysia Green Building Confederation (MGBC) and as well as Construction Industry Development Board Malaysia (CIDB), this year sees the AYDA Regional Learning Programme return to Malaysia, in celebration of its 10th year anniversary.

Open to Architecture students (3rd year diploma onwards) and Interior Design students (2nd year diploma onwards), the final date of entry for AYDA 2017 is 3rd October 2017, with further details available at www.asiayoungdesigneraward.com