Beko Malaysia launches bringing its proposition of "The Official Partner of the Everyday" to consumers.

POSTED 3 years ago

Beko home appliances launched in Malaysia!

5 October 2016, Kuala Lumpur – At the recent launch of home appliances product range by Beko into the Malaysian market, the brand aims to deliver its latest range of home appliance products and extending it’s “Official Partner of the Everyday” brand proposition to consumers in Malaysia.  Known for its home appliances that feature sleek designs, high-quality performance, and innovative technologies, Beko is the fastest growing home appliance brand in Europe for the last 7 years and the choice of over 440 million customers in more than 130 countries.

Chan Lock, Chief Executive Officer of Beko Appliances Malaysia Sdn Bhd, said “Beko has earned a hallmark in delivering products with innovations that improve the everyday life of our customers. Our sense of empathy keeps us aligned with the consumers’ points of view and ways of living. Beko has developed insightful smart solutions that support the nuances of everyday life, while celebrating the refined taste in home designs.”

Beko products are developed to meet the needs of consumers who are living in the age of urbanization, where the population will be concentrated in cities, occupying less space and leading busier and faster-paced lives. Smart design, multitasking technology, digital transformation and sustainability are critical features of Beko products. Chan Lock added, “Malaysia represents an important market for Beko where we are committed to deliver the brand promise, which enhances every consumer’s daily life as well as improving home living.”

Introducing "Moisture is The New Cool", Beko has unveiled the NeoFrost technology of Beko refridgerators in Malaysia. NeoFrost is a Twin Digital Cooling System that creates an ideal condition to preserve food in the refridgerator by blowing air at high humidity and at the perfect rate and temperature to prevent drying out of vegetables and fruits. By providing a balanced air circulation between the shelves, the system eliminates odour mixing through the use of separate cooling circuits in the fridge and freezer compartments.

Beko is also introducing a range of its award winning and outstanding home and kitchen appliance products for smart living in Malaysia, including washing machines, tumble dryers, dishwashers, hobs and hoods, ovens, microwaves and air conditioners.

Distributed over a large network of 400 channels which include mass merchandisers, kitchen specialists and other independent channels, its easy to check out Beko products locally. For more information about Beko home appliances, please logon to or join the Beko Facebook community at