Curated and handpicked by over 50 design professionals, colour experts and enthusiasts from all over the Asia Pacific Region, Nippon Paint Malaysia Group recently launched its second “Trend Beyond Colours”, unveiling nine key colour palettes featured across three inspirational palettes; “We Are One”, “New Eco” and “Wonder-Lust.”
Held in Japan earlier this year, the Asia Pacific ChromaZone Colour Forecasting Workshop was organised by Colour Marketing Group (CMG), the leading authority in identifying, understanding and forecasting colour trends, in collaboration with Nippon Paint. It is the only convergence of Asian professionals to create an Asian Palette specifically for the region, and the forecasted colours form an important reference point that influences colours used across a wide range of industries from automotive, fashion to architectural and interior spaces.
“Nippon Paint’s Trend Beyond Colours 2016/17 captures the region’s essence, from its beautiful landscape to its increasingly connected people driven by technology. Essentially, the Trend Beyond Colours makes it easier for consumers to create their own masterpieces – with a little more vibrancy,” said Mr Yaw Seng Heng, Group Managing Director of Nippon Paint Malaysia Group.
Understanding that colours can enliven the environment and mood around us, Nippon Paint has unveiled three colour themes - “We Are One, “New Eco” and “Wonder-Lust”. Each theme features three unique colours, allowing consumers to explore and express their imagination.
The first series, “We Are One”, features modern colours reminding how new age technology and social media are constantly affecting our lives and keeping us connected wherever we are. The palette features Founder Blue (NP PB 1527D), Gray Knight (NP N 2001T), and Green Tuft (NP BGG 1666A), accentuating people’s connection in a world without boundaries where digital devices are an indispensable part of our life today.
The second series, “New Eco” celebrates the wonders and simplicity of Mother Earth. Inspired by nature, “New Eco” brings consumers back in touch with the environment from its quietly stylish but ultimately comforting colours. The palette reinterprets Asia’s captivating nature, from the vintage soul of Asia to the serene oceans and mighty volcanoes personified by its three colours, Tavern Buff (NP N 1867P), Lush (NP BGG 1605T) and Volcanic Black (NP N 1918A).
The third collection, “Wonder-Lust” embodies today’s YOLO or “You only live once” culture as it explores one’s discovery for the perfect balance in life through our continual search for new interests, hobbies, experiences and adventures. For consumers that aren’t afraid of some excitement in their life, “Wonder-Lust” is equally big, bold and bright in colours. The lively colours featured are Being Peach (NP YO 1219T), Fast Car (NP AC 2076A), and Blue Lullaby (NP PB 1550P).
“To create these palettes, we have analysed the effects of colours and how behaviour is influenced by colour, fashion, retail performance, lifestyle trends and culture in today’s world. Nippon Paint’s Trend Beyond Colours will inspire consumers to create their own designer styles drawing on the three themes handpicked by our designers. The publication is packed with many photos and ideas, featuring our designers’ personal tips and recommendations on how the colour palette can be cleverly and innovatively applied on both interior and exterior surfaces,” Yaw said.
Trend Beyond Colours 2016/17 is available for download online. To download or to read it online, please visit www.nipponpaint.com.my